Quantitative models in marketing research
by
 
Franses, Philip Hans, 1963-

Title
: 
Quantitative models in marketing research

Author
: 
Franses, Philip Hans, 1963-

ISBN
: 
9780521143653

Personal Author
: 
Franses, Philip Hans, 1963-

Publication Information
: 
Cambridge : Cambridge University Press, 2010, c2001.

Physical Description
: 
xiii, 206 p. : ill. ; 25 cm.

General Note
: 
Originally published: 2001.

Subject Term
: 
Marketing research -- Mathematical models.

Added Author
: 
Paap, Richard.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025498144658.80072 F835Q 20101