Emotionomics : leveraging emotions for business success
by
 
Hill, Dan.

Title
: 
Emotionomics : leveraging emotions for business success

Author
: 
Hill, Dan.

ISBN
: 
9780749461898

Personal Author
: 
Hill, Dan.

Edition
: 
2. ed.

Publication Information
: 
London : KoganPage, 2010.

Physical Description
: 
xviii, 264 p. : ill. ; 24 cm.

Contents
: 
Why emotions matter -- Branding -- Offer design, packaging and usability -- Advertising -- Sales -- Retail and service -- Workplace.

Subject Term
: 
Economics -- Psychological aspects.
 
Decision making -- Psychological aspects.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025512530658.0019 H645E 20101