Contemplating corporate marketing, identity and communication
by
 
Podnar, Klement.

Title
: 
Contemplating corporate marketing, identity and communication

Author
: 
Podnar, Klement.

ISBN
: 
9780415577434

Publication Information
: 
London : Routledge, 2010.

Physical Description
: 
xi, 163 p. : ill. ; 24 cm.

General Note
: 
Selected conference papers.

Subject Term
: 
Corporate culture -- Congresses.
 
Corporate image -- Congresses.
 
Communication in organizations -- Congresses.
 
Marketing -- Management -- Congresses.
 
Branding (Marketing) -- Congresses.

Added Author
: 
Podnar, Klement.
 
Balmer, John M. T.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025512704658.045 P742C 20101