Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves
by
 
Cheverton, Peter.

Title
: 
Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves

Author
: 
Cheverton, Peter.

ISBN
: 
9780749461232
 
9780749461478

Personal Author
: 
Cheverton, Peter.

Publication Information
: 
London ; Philadelphia : Kogan Page, 2011.

Physical Description
: 
xiv, 191 p. : ill. ; 24 cm.

General Note
: 
Formerly CIP.

Subject Term
: 
Purchasing.
 
Selling.
 
Selling -- Psychological aspects.

Added Author
: 
Velde, Jan Paul van der.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025498474658.804 C527U 20111