Gender, design and marketing : how gender drives our perception of design and marketing
by
Moss, Gloria.
Title
:
Gender, design and marketing : how gender drives our perception of design and marketing
Author
:
Moss, Gloria.
ISBN
:
9780566087868
Personal Author
:
Moss, Gloria.
Publication Information
:
Farnham, Surrey ; Burlington, VT : Gower, c2009.
Physical Description
:
xx, 245 p. : ill. ; 25 cm.
Subject Term
:
Consumer behavior.
Marketing -- Sex differences.
Commercial art -- Sex differences.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025517331 | 658.802 M913G 2009 | 1 |