First questions -- The South African media landscape -- Accountability and practical decision-making -- Getting it right: accuracy -- Getting all sides: fairness -- Keeping your distance -- Writing race -- The next frontier: gender -- Stepping on toes: public sensitivities -- Of trust and scepticism: relating to the source -- My home is (not always) my castle: privacy -- The dark side: reporting death, Aids and trauma -- Flying a false flag: deception -- Appendix 1: An ethics roadmap -- Appendix 2: Discussion and exercises -- Appendix 3: Icasa Code of Conduct for Broadcasters -- Appendix 4: Press Code of Professional Conduct -- Appendix 5: The Sunday Times accuracy check.