Marketing accountability : a new metrics model to measure marketing effectiveness
by
 
McDonald, Malcolm.

Title
: 
Marketing accountability : a new metrics model to measure marketing effectiveness

Author
: 
McDonald, Malcolm.

ISBN
: 
9780749462635
 
9780749463359

Personal Author
: 
McDonald, Malcolm.

Publication Information
: 
London : Kogan Page, 2011.

Physical Description
: 
viii, 293 p. : ill. ; 24 cm.

General Note
: 
Formerly CIP.
 
Originally published: 2009.

Subject Term
: 
Marketing -- Management.
 
Marketing -- Cost effectiveness.

Added Author
: 
Mouncey, Peter.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025522729658.8 M135M 20091