Crafting strategy : embodied metaphors in practice
by
 
Heracleous, Loizos Th.

Title
Crafting strategy : embodied metaphors in practice

Author
Heracleous, Loizos Th.

ISBN
9780521116558

Personal Author
Heracleous, Loizos Th.

Publication Information
Cambridge, UK ; New York : Cambridge University Press, 2011.

Physical Description
xxii, 237 p. : ill. ; 24 cm.

General Note
Formerly CIP.

Contents
Machine generated contents note: List of figures; List of tables; Acknowledgements; Preface; Vignette A: BASF; 1. Strategizing out of the box; Vignette B: UNICEF; 2. Metaphor and embodied realism; 3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour; Vignette C: Voltigo (Fribourg); 4. Crafting strategy as a practice of embodied recursive enactment; 5. Play, analogical reasoning and dialogue in the crafting of strategy; Vignette D: Hephata; 6. Understanding organizations through embodied metaphors; 7. Sensemaking through embodied metaphors in organization development; Vignette E: Privatbank; 8. Strategy as a crafting practice; Vignette F: Worldvision New Zealand; 9. The process of strategizing through crafting embodied metaphors; Glossary; Index.

Abstract
"The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF"--

Subject Term
Strategic planning.
 
Metaphor -- Social aspects.
 
Creative thinking.
 
Organizational behavior.

Added Author
Jacobs, Claus D.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025515368658.4092 H531C 20111