The psychology of marketing : cross-cultural perspectives
by
Raab, Gerhard.
Title
:
The psychology of marketing : cross-cultural perspectives
Author
:
Raab, Gerhard.
ISBN
:
9780566089039
9780566089046
Publication Information
:
Burlington, VT : Gower, 2010.
Physical Description
:
393 p. ; 25 cm.
General Note
:
Includes index.
Contents
:
Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.
Subject Term
:
Marketing -- Psychological aspects.
Consumer behavior -- Psychological aspects.
Consumer's preferences -- Cross-cultural studies.
Added Author
:
Raab, Gerhard.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025516556 | 658.80019 P974 2010 | 1 |