Brand leadership
by
 
Aaker, David A.

Title
: 
Brand leadership

Author
: 
Aaker, David A.

ISBN
: 
9781847398352

Personal Author
: 
Aaker, David A.

Publication Information
: 
London : Pocket, 2009.

Physical Description
: 
xii, 351 pages : illustrations ; 20 cm

General Note
: 
Originally published: 2000.

Abstract
: 
The leading consultant on branding returns with an instant classic, a top to bottom guide to winning the battle of the brands.

Subject Term
: 
Brand name products -- Management.
 
Branding (Marketing)

Added Author
: 
Joachimsthaler, Erich, 1956-


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