Integrated advertising, promotion, and marketing communications
by
 
Clow, Kenneth E.

Title
: 
Integrated advertising, promotion, and marketing communications

Author
: 
Clow, Kenneth E.

ISBN
: 
9780273753285

Personal Author
: 
Clow, Kenneth E.

Edition
: 
5th ed., Global ed.

Publication Information
: 
Harlow, Essex : Pearson Education, c2012.

Physical Description
: 
463 p. : ill. (chiefly col.) ; 28 cm.

Subject Term
: 
Communication in marketing.
 
Advertising.

Added Author
: 
Baack, Donald.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown45175-1002NO CONFIGURATION2