Towards effective place brand management : branding European cities and regions
by
Ashworth, G. J. (Gregory John)
Title
:
Towards effective place brand management : branding European cities and regions
Author
:
Ashworth, G. J. (Gregory John)
ISBN
:
9781848442429
Publication Information
:
Cheltenham, UK ; Northampton, MA : Edward Elgar, c2010.
Physical Description
:
xiv, 279 p. : ill. ; 25 cm.
Subject Term
:
Place marketing.
Product management.
Brand name products.
Place marketing -- Case studies.
Product management -- Case studies.
Brand name products -- Case studies.
Added Author
:
Ashworth, G. J. (Gregory John)
Kavaratzis, Mihalis.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025531456 | 910.688 A831T 2010 | 1 |
| IIEMSA | General Books | 33168025539533 | 910.688 A831T 2010 | 2 |