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Building data mining applications for CRM

by

Berson, Alex.

Title

:

Building data mining applications for CRM

Author

:

Berson, Alex.

ISBN

:

9780071344449

Personal Author

:

Berson, Alex.

Publication Information

:

London : McGraw-Hill, c2000.

Physical Description

:

xxvii, 510 p. : ill. ; 24 cm.

Subject Term

:

Decision support systems.

Data mining.

Added Author

:

Smith, Stephen J., 1953-

Thearling, Kurt.

Library	Material Type	Item Barcode	Shelf Number	Copy
Cataloguing	Unknown	45633-1002	NO CONFIGURATION	2