Strategic management : from theory to practice
by
Amason, Allen C.
Title
:
Strategic management : from theory to practice
Author
:
Amason, Allen C.
ISBN
:
9780415871723
9780415871693
9780203865835
Personal Author
:
Amason, Allen C.
Publication Information
:
New York : Routledge, 2011.
Physical Description
:
xviii, 295 p. : ill. ; 27 cm.
Contents
:
An introduction to strategic management -- Understanding organizational performance -- Tools of the trade: an overview of the framework -- Analyzing the environment: assessing the opportunities and threats -- Analyzing capabilities and resources: assessing the strengths and weaknesses -- Strategies for competitive advantage: value, customers and transactions -- Corporate and multi-business unit strategy -- Strategy implementation: fit, adaptation and learning -- A general framework: strategy, entrepreneurship and international business -- Strategic leadership: leading and governing.
Subject Term
:
Strategic planning.
Management.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025516267 | 658.4012 A486S 2011 | 1 |