Strategic management : from theory to practice
by
 
Amason, Allen C.

Title
Strategic management : from theory to practice

Author
Amason, Allen C.

ISBN
9780415871723
 
9780415871693
 
9780203865835

Personal Author
Amason, Allen C.

Publication Information
New York : Routledge, 2011.

Physical Description
xviii, 295 p. : ill. ; 27 cm.

Contents
An introduction to strategic management -- Understanding organizational performance -- Tools of the trade: an overview of the framework -- Analyzing the environment: assessing the opportunities and threats -- Analyzing capabilities and resources: assessing the strengths and weaknesses -- Strategies for competitive advantage: value, customers and transactions -- Corporate and multi-business unit strategy -- Strategy implementation: fit, adaptation and learning -- A general framework: strategy, entrepreneurship and international business -- Strategic leadership: leading and governing.

Subject Term
Strategic planning.
 
Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025516267658.4012 A486S 20111