Marketing plans for service businesses : a complete guide
by
 
McDonald, Malcolm.

Title
: 
Marketing plans for service businesses : a complete guide

Author
: 
McDonald, Malcolm.

ISBN
: 
9780470979099

Personal Author
: 
McDonald, Malcolm.

Edition
: 
3rd ed.

Publication Information
: 
Chichester ; Hoboken, NJ : John Wiley & Sons, 2011.

Physical Description
: 
p. cm.

Subject Term
: 
Service industries -- Marketing.
 
Service industries -- Planning.

Added Author
: 
Payne, Adrian.
 
Frow, Pennie.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025526498658.802 M135M 20111