Social media metrics : how to measure and optimize your marketing investment
by
 
Sterne, Jim, 1955-

Title
: 
Social media metrics : how to measure and optimize your marketing investment

Author
: 
Sterne, Jim, 1955-

ISBN
: 
9780470583784

Personal Author
: 
Sterne, Jim, 1955-

Publication Information
: 
Hoboken, N.J. : John Wiley, c2010.

Physical Description
: 
xxxi, 240 p. : ill. ; 24 cm.

Series
: 
The new rules of social media series
 
New rules of social media series.

Contents
: 
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future.

Subject Term
: 
Internet marketing.
 
Social media -- Economic aspects.
 
Marketing research.
 
Online social networks -- Economic aspects.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025536042658.8/72 S839S 20101