Harvard business review on reinventing your marketing.

Title
: 
Harvard business review on reinventing your marketing.

ISBN
: 
9781422162552

Publication Information
: 
Boston, Mass. : Harvard Business Review Press, c2011.

Physical Description
: 
262 p. : ill. ; 21 cm.

Series
: 
The Harvard business review paperback series
 
Harvard business review paperback series.

General Note
: 
Contains articles previously published in the Harvard business review.
 
Includes index.

Subject Term
: 
Marketing.
 
Marketing -- Management.
 
Branding (Marketing)
 
Customer relations.

Added Uniform Title
: 
Harvard business review.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025526571658.802 H339 20111