All you need is a good idea! : how to create marketing messages that actually get results
by
Heyman, Jay H., 1939-
Title
:
All you need is a good idea! : how to create marketing messages that actually get results
Author
:
Heyman, Jay H., 1939-
ISBN
:
9780470237915
Personal Author
:
Heyman, Jay H., 1939-
Publication Information
:
Hoboken, N.J. : Wiley, c2008.
Physical Description
:
xxix, 236 p. ; 24 cm.
General Note
:
Includes index.
Contents
:
The Blank Page -- 1. About The Title -- Case History: Total Cereal -- 2. The Power Of An Idea -- Case History: Sharp Watches -- 3. Who Do You Think You Are, Anyway? -- Case History: Porte Advertising -- 4. Where Are You Going? -- Case History: Ralston Purina's Hero Dog Food -- 5. Work Very Hard. Once -- Case History: Oxydol Detergent -- 6. Where Do You Find A Good Idea? -- Case History: Prevent Blindness NY -- Case History: Kangol Caps -- 7. Being Clear Is A Good Idea -- Case History Dallas BBQ -- 8. Taking An Idea From Nice To Good -- Case History: Legion Paper -- 9. Don't Talk So Much -- Case History: Paradigm Vision Video Conferencing -- 10. Relevant Shock -- Case History: Frigidaire Washing Machines -- Case History: The American Arbitration Association -- 11. Lost Your Voice? -- Case History: The Stage Deli -- 12. Use The Whole Carcass -- Case History: Clearvison Optical -- 13. Trust Your Tummy - But Don't Fall In Love -- Case History: Vaseline Petroleum Jelly -- Case History: Anacin -- 14. Whats In A Name? -- Case History: Rapid Park Garages -- 15. Pecked To Death By Ducks -- Case History: Drambuie Liqueur -- 16. Little Things Can Mean A Lot -- A (Little) Case History: Host Apparel -- 17. When Is A Good Idea Not A Good Idea? -- Case History: Your Phufkel -- 18. Don't Be Shy -- 19. Four Words That Will Guarantee Your Financial Success -- 20. How Did You Do? -- 21. How Did I Do?
Abstract
:
"Jay Heyman's All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels. Informal, relaxed, yet extremely practical, All You Need Is a Good Idea! coaches and instructs readers with a simple, easy-to-follow style that stresses creativity. It provides unique, hands-on guidance, from generating the first fuzzy notion to perfecting the final idea, and includes real-world examples of actual marketing campaigns."--BOOK JACKET.
Subject Term
:
Marketing.
Advertising.
Small business -- Marketing.
Genre
:
Electronic books.
Added Corporate Author
:
Books24x7, Inc.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025530664 | 658.8 H618A 2008 | 1 |