Mastering the hype cycle : how to choose the right innovation at the right time
by
Fenn, Jackie.
Title
:
Mastering the hype cycle : how to choose the right innovation at the right time
Author
:
Fenn, Jackie.
ISBN
:
9781422121108
Personal Author
:
Fenn, Jackie.
Publication Information
:
Boston, Mass. : Harvard Business Press, c2008.
Physical Description
:
xviii, 237 p. : ill. ; 24 cm.
Series
:
Gartner, Inc./Harvard Business School Press series.
Series Title
:
Gartner, Inc./Harvard Business School Press series.
Contents
:
Hype cycle winners and losers -- Behind the hype cycle -- Hype cycle traps and challenges -- Hype cycle opportunities and lessons -- What it takes to master the hype cycle -- Scope : establishing the context for innovation -- Track : collecting the innovation candidates -- Rank : prioritizing the candidates -- Evaluate : understanding rewards and risks -- Evangelize and transfer : making it happen -- Future cycles.
Subject Term
:
Technological innovations -- Management.
Organizational change.
Added Author
:
Raskino, Mark.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025527603 | 658.406 F334M 2008 | 1 |