Machine derived contents note: Acknowledgments. -- Introduction. -- Part I Meet the Christian Consumer. -- Chapter 1 The Overlooked 140 Million Person Market. -- Chapter 2 Lose Your Faith: Everything You Think You Know About Christians Is Wrong. -- Chapter 3 Meet the Real Christian Consumer: They are no Different. They are so Different. -- Chapter 4 Darned if You Do, Darned if You Don?t: Common Mistakes Marketers Make. -- Part II How to Market to Christians. -- Chapter 5 Meet and Greet: How to Get to Know Your Audience. -- Chapter 6 Serve, Don?t Sell: Building Your Brand. -- Chapter 7 Word-of-Mouth. -- Chapter 8 Radio Strategies. -- Chapter 9 Print Strategies. -- Chapter 10 Online Strategies. -- Chapter 11 Direct Marketing to Christians. -- Chapter 12 Reaching Pastors: What Works and What Doesn?t Work. -- Chapter 13 How to Market Your Church. -- Part III Key Resources for Christian Marketers. -- Marketing Firms. -- Public Relations Firms. -- Film and Video Production. -- Music Festivals. -- Churches. -- Radio. -- Trade Associations. -- Trade Media. -- Retailers. -- Distributors. -- Magazines -- Parachurch and Ministry Organizations. -- Index. -- Special Offer!.