Generation Y in consumer and labour markets
by
Parment, Anders, 1972-
Title
:
Generation Y in consumer and labour markets
Author
:
Parment, Anders, 1972-
ISBN
:
9780415886482
Personal Author
:
Parment, Anders, 1972-
Publication Information
:
New York : Routledge, 2011.
Physical Description
:
p. cm.
Series
:
Routledge interpretive marketing research ; 15
Contents
:
Introduction -- Generational cohorts and the emergence of Generation Y -- Generation Y and society: values and defining moments -- Generation Y and the market environment -- Generation Y and the social environment -- Generation Y as consumers and coworkers.
Subject Term
:
Generation Y -- Economic conditions.
Young adult consumers.
Generation Y -- Employment.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025539491 | 331.340973 P254G 2011 | 1 |