Brand management
by
De Chernatony, L. (Leslie)
Title
:
Brand management
Author
:
De Chernatony, L. (Leslie)
ISBN
:
9781855219618
Publication Information
:
Aldershot ; Brookfield, Vt. : Ashgate, c1998.
Physical Description
:
xxvi, 375 p. : ill. ; 25 cm.
Series
:
International library of management
Series Title
:
International library of management
Subject Term
:
Product management.
Added Author
:
De Chernatony, L. (Leslie)
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 23168001674512 | 658.827 D293B 1998 | 1 |