The political marketing game
by
 
Lees-Marshment, Jennifer.

Title
: 
The political marketing game

Author
: 
Lees-Marshment, Jennifer.

ISBN
: 
9780230537774

Personal Author
: 
Lees-Marshment, Jennifer.

Publication Information
: 
Basingstoke : Palgrave Macmillan, 2011.

Physical Description
: 
xii, 259 p. : ill. ; 23 cm.

General Note
: 
Formerly CIP.

Contents
: 
Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.

Abstract
: 
"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

Subject Term
: 
Public relations and politics.
 
Communication in politics.
 
Marketing -- Political aspects.
 
Campaign management.
 
Political campaigns.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025541331324.73 L487P 20111