Consumer behaviour
by
 
Schiffman, Leon G.

Title
: 
Consumer behaviour

Author
: 
Schiffman, Leon G.

ISBN
: 
9781442520103

Edition
: 
5th ed.

Publication Information
: 
Frenchs Forest, N.S.W. : Pearson Australia, c2011.

Physical Description
: 
xvii, 662 p. : col. ill. ; 26 cm.

General Note
: 
Previous ed.: 2008.
 
"Fifth adaptation edition" --verso t.p.
 
5th [Australian] ed.
 
"Authorised adaptation from the United States edition, entitled Consumer behaviour, 10th edition, ISBN 978-0-13-5053010, published by Pearson Education Inc, publishing as Prentice-Hall, Copyright c2010"--T.p. verso.

Subject Term
: 
Consumer behavior.
 
Motivation research (Marketing)
 
Marketing.

Added Author
: 
Schiffman, Leon G.


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