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Brands and branding geographies

by

Pike, Andy, 1968-

Title

:

Brands and branding geographies

Author

:

Pike, Andy, 1968-

ISBN

:

9781849801591

Publication Information

:

Cheltenham : Edward Elgar, c2011.

Physical Description

:

xv, 356 p. : ill., maps ; 24 cm.

General Note

:

Formerly CIP.

Subject Term

:

Branding (Marketing)

Brand name products.

Globalization.

Added Author

:

Pike, Andy, 1968-

Library	Material Type	Item Barcode	Shelf Number	Copy
IIEMSA	General Books	33168025538121	658.827 P635B 2011	1