Green marketing perceptions and opinions : an online multiple comparative company case study of communication strategies
by
 
Troup, Nicola J.

Title
: 
Green marketing perceptions and opinions : an online multiple comparative company case study of communication strategies

Author
: 
Troup, Nicola J.

ISBN
: 
9783838345666

Personal Author
: 
Troup, Nicola J.

Publication Information
: 
Saarbrucken, Germany : LAP, Lambert Academic Publishing, c2010.

Physical Description
: 
103 p. : ill. ; 23 cm.

General Note
: 
Originally presented as the author's thesis--Manchester Business School, University of Manchester, 2009.

Subject Term
: 
Green marketing.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025539947658.802 T861G 20101