Business-to-business marketing
by
Ellis, Nick.
Title
:
Business-to-business marketing
Author
:
Ellis, Nick.
ISBN
:
9781849205467
Publication Information
:
Los Angeles ; London : SAGE, c2011.
Physical Description
:
4 v. : ill. ; 24 cm.
General Note
:
Formerly CIP Uk. - Includes bibliographical references. - v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
Contents
:
Introducing B2B marketing.
Channels, chains and inter-organizational relationships.
Industrial networks and B2B marketing strategy.
B2B marketing programmes.
Subject Term
:
Industrial marketing.
Added Author
:
Ellis, Nick.
Tadajewski, Mark, 2007-
Pressey, Andrew.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025534880 | 658.804 E47B 2011 | 2 |
| IIEMSA | General Books | 33168025534807 | 658.804 E47B 2011 | 3 |
| IIEMSA | General Books | 33168025534849 | 658.804 E47B 2011 | 4 |