Media and communication research methods : an introduction to qualitative and quantitative approaches
by
Berger, Arthur Asa, 1933-
Title
:
Media and communication research methods : an introduction to qualitative and quantitative approaches
Author
:
Berger, Arthur Asa, 1933-
ISBN
:
9781412987776
Personal Author
:
Berger, Arthur Asa, 1933-
Edition
:
2nd ed.
Publication Information
:
Thousand Oaks, Calif. : SAGE Publications, 2011.
Physical Description
:
xvii, 339 p. : ill. ; 23 cm.
General Note
:
Previous ed.: Thousand Oaks : SAGE, 2000.
Subject Term
:
Mass media -- Research -- Methodology.
Communication -- Research -- Methodology.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 23168001676178 | 302.23072 B496M 2011 | 1 |
| IIEMSA | General Books | 33168025509288 | 302.23072 B496M 2011 | 2 |