This book teaches students that essential historical literacy, providing a full overview of how changes in the ownership, emphasis, and technologies of journalism in Britain have been motivated by social, economic, and cultural shifts among readerships and markets. Covering journalism's enduring questions - political coverage, the influence of advertising, the sensationalization of news coverage, the popular market and the economic motives of the owners of newspapers - this book is a comprehensive, articulate, and rich account of how the mediascape of modern Britain has been shaped.