How cool brands stay hot : branding to generation Y
by
Bergh, Joeri van den.
Title
:
How cool brands stay hot : branding to generation Y
Author
:
Bergh, Joeri van den.
ISBN
:
9780749462505
9780749462512
Publication Information
:
London : Kogan Page, 2011.
Physical Description
:
249 S : Ill.
Subject Term
:
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.
Added Author
:
Bergh, Joeri van den.
Behrer, Mattias.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025512118 | 658.827 B497H 2011 | 1 |