Cases in public relations management
by
Swann, Patricia.
Title
:
Cases in public relations management
Author
:
Swann, Patricia.
ISBN
:
9780415878920
9780415878937
9780203851364
Personal Author
:
Swann, Patricia.
Publication Information
:
New York : Routledge/Taylor and Francis Group, 2010.
Physical Description
:
ix, 388 p. : ill. ; 25 cm.
General Note
:
Originally published: 2008.
Contents
:
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.
Subject Term
:
Public relations -- Management -- Case studies.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025556578 | 659.2 S972C 2010 | 1 |