The media handbook : a complete guide to advertising media selection, planning, research, and buying.
by
 
Katz, Helen.

Title
The media handbook : a complete guide to advertising media selection, planning, research, and buying.

Author
Katz, Helen.

ISBN
9780415873543
 
9780415873536

Personal Author
Katz, Helen.

Edition
4. edition.

Publication Information
New York : Routledge, 2010.

Physical Description
xii, 212 sider : ill.

Series
Communication series


LibraryMaterial TypeItem BarcodeShelf NumberCopy
CataloguingUnknown47170-1002NO CONFIGURATION2