Marketing and public relations for museums, galleries, cultural and heritage attractions
by
 
French, Ylva.

Title
: 
Marketing and public relations for museums, galleries, cultural and heritage attractions

Author
: 
French, Ylva.

ISBN
: 
9780415610452
 
9780415610469
 
9780203813751

Personal Author
: 
French, Ylva.

Edition
: 
1st ed.

Publication Information
: 
Abingdon, Oxon [U.K.] ; New York : Routledge, 2011.

Physical Description
: 
xviii, 365 p. : ill. ; 25 cm.

Subject Term
: 
Museums -- Marketing.
 
Museums -- Public relations.
 
Arts -- Marketing.
 
Arts -- Public relations.
 
Cultural property -- Marketing.
 
Cultural property -- Public relations.

Added Author
: 
Runyard, Sue.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025556065069.068 F877M 20111