Consumer behaviour : market segmentation.
by
 
Schiffman, Leon G. Consumer behaviour 4th ed.

Title
: 
Consumer behaviour : market segmentation.

Author
: 
Schiffman, Leon G. Consumer behaviour 4th ed.

ISBN
: 
9781442555365

Publication Information
: 
Frenchs Forest, N.S.W. : Pearson Australia, c2011.

Physical Description
: 
[37] p. : ill. ; 25 cm.

General Note
: 
This custom book is compiled from chapter 2 of : Consumer behaviour, 4th ed. / Schiffman ... [et al.].
 
Supplement to: Consumer behaviour, 5th [Australian] ed. / Leon Schiffman ... [et al.].

Subject Term
: 
Consumer behavior.
 
Market segmentation.
 
Marketing.

Added Author
: 
Schiffman, Leon G. Consumer behaviour 4th ed.


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