Cheap : the real cost of the global trend for bargains, discounts & customer choice
by
 
Bosshart, David.

Title
: 
Cheap : the real cost of the global trend for bargains, discounts & customer choice

Author
: 
Bosshart, David.

ISBN
: 
9780749445348

Personal Author
: 
Bosshart, David.

Uniform Title
: 
Billig. English

Publication Information
: 
London : Kogan Page, c2006.

Physical Description
: 
vii, 197 p. ; 23 cm.

General Note
: 
Includes index.

Subject Term
: 
Consumers' preferences.
 
Discount.
 
Cost.
 
Marketing.
 
Globalization.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025461431339.47 B745C 20061