Planning Services -- Library in Its Community -- Planning Services for Today's Children -- Developing Services for the Community -- Types of Services -- References and Additional Reading -- Strategic Planning and Outcome Evaluation -- Definitions -- Library's Mission -- Establishing Children's Department Goals -- Stating Goals and Objectives -- Evaluating Achievement -- Using the Results of Evaluation -- References and Additional Reading -- Managing the Department -- Creating a Productive Work Environment -- Supervising a Department -- Personnel Supervised -- Making Decisions -- Communication within the Department -- Format of Communication -- References and Additional Reading -- Recruiting and Retaining Staff -- Sources for Staff -- Process of Hiring -- Staff Retention -- Performance Appraisal -- References and Additional Reading -- Communication and Leadership -- Building Awareness within the Library -- Effective Informal Communication -- More Formal Communication -- Cooperating with Other Departments -- Systemwide Coordinators of Children's Services -- Tasks of a Children's Coordinator -- Working without a Coordinator -- References and Additional Reading -- Annual Children's Department Reports -- Shaping Annual Reports -- Graphics -- Tailoring Reports to Different Groups -- References and Additional Reading -- Budgeting, Finance, and Fundraising -- Budget Process -- Fundraising -- References and Additional Reading -- Planning Facilities -- Managing the Children's Department Space -- Renovating the Children's Department -- Planning New Libraries -- References and Additional Reading -- Keeping Children Safe and Problem-free in the Library -- Organizing to Maintain Security -- Balancing the Needs of All Patrons -- Common Emergencies -- References and Additional Reading -- Managing Services -- Collection Management -- Collection Development -- Materials Acquisition -- Collection Access -- References and Additional Reading -- AV-MATtronic Resources and Services -- Creating a Children's Department Website -- Web 2.0 and Libraries -- Keeping up with Technology -- References and Additional Reading -- Intellectual Freedom and Censorship -- Areas of Concern -- Basic Intellectual Freedom Documents -- Reacting to a Challenge -- When Censor and Librarian Agree -- Problems with Electronic Resources -- Maintaining Intellectual Freedom in the Library -- References and Additional Reading -- Organizing Special Events and Ongoing Programs -- Preparing for an Event -- Publicity -- Staff Preparation -- Working with Visiting Celebrities -- Post-Event Tasks -- Planning Ongoing Programs -- References and Additional Reading -- Serving Schools, Daycares, and Child Serving Agencies -- Outreach to Schools -- Outreach to Daycare -- Working with Child Serving Agencies -- References and Additional Reading -- Marketing Children's Services -- Overview -- Public Relations Techniques -- Evaluating Marketing and Public Relations -- References and Additional Reading -- Professional Development -- Sharing Ideas with Other Youth Librarians -- AV-MATtronic Links -- Networking within a System or Region -- Moving beyond the System -- Contributing to the Professional Dialogue -- Importance of the Professional Dialogue -- References and Additional Reading.