Public relations and the social web : how to use social media and Web 2.0 in communications
by
Brown, Rob, 1962 December 17-
Title
:
Public relations and the social web : how to use social media and Web 2.0 in communications
Author
:
Brown, Rob, 1962 December 17-
ISBN
:
9780749455071
Personal Author
:
Brown, Rob, 1962 December 17-
Publication Information
:
London ; Philadelphia : Kogan Page, 2009.
Physical Description
:
x, 182 p. ; 25 cm.
General Note
:
Includes index.
Contents
:
Contents: Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing.
Subject Term
:
Public relations.
Internet in public relations.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025569068 | 659.20285 B877P 2009 | 1 |