Start your own public relations business : your step-by-step guide to success
by
Lynn, Jacquelyn.
Title
:
Start your own public relations business : your step-by-step guide to success
Author
:
Lynn, Jacquelyn.
ISBN
:
9781599183381
Personal Author
:
Lynn, Jacquelyn.
Publication Information
:
[Irvine, CA] : Entrepreneur Press, c2009.
Physical Description
:
xii, 177 p. ; 23 cm.
Series
:
Entrepreneur's startup series
Entrepreneur magazine's start up.
Contents
:
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients and how do you sign them up? -- Client relations -- PR and the Internet -- Building media relationships -- Grow your firm through professional alliances -- Structuring your business -- Locating and equipping your business -- Startup economics and setting fees -- Assembling your team -- Financial management.
Subject Term
:
Public relations firms -- Management.
New business enterprises.
Added Corporate Author
:
Entrepreneur Press.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025568540 | 659.20681 L989S 2009 | 1 |