The marketing firm : economic psychology of corporate behaviour
by
Vella, Kevin J.
Title
:
The marketing firm : economic psychology of corporate behaviour
Author
:
Vella, Kevin J.
ISBN
:
9781848444157
Personal Author
:
Vella, Kevin J.
Publication Information
:
Cheltenham, UK ; Northampton, MA : Edward Elgar, c2011.
Physical Description
:
vi, 320 p. : ill. ; 24 cm.
Contents
:
Preface -- Introduction -- The marketing firm -- From consumer behaviour to corporate response -- Methodology and measurement -- Specification and interpretation -- Corporate behaviour : the supply of wrapped impulse ice-cream -- Reflections on 'the marketing firm' -- Conclusions -- Pre-structured case outline -- The case study protocol -- Coding scheme -- Data tables and commentary -- Reflection on 'the marketing firm'.
Subject Term
:
Marketing.
Marketing -- Case studies.
Marketing -- Economic aspects.
Marketing -- Psychological aspects.
Added Author
:
Foxall, G. R.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025559697 | 658.8 V432M 2011 | 1 |