Aim for the heart -- The shape of the story -- Find memorable characters -- Write inviting leads -- Verbs and adjectives -- The art of the interview -- Why pictures are so powerful -- The vital role of lighting -- Video and visual techniques -- Caution this may get graphic : thinking visually -- The sound of the story -- Working as a backpack, vj and one-man-band journalist -- Tell the story online -- Ethics and broadcast journalists : seek truth and report as fully as possible -- Ethics and broadcast journalists : act independently -- Ethics and broadcast journalists : minimize harm -- Let's get critical -- The power of enterprise reporting -- Surviving and thriving in today's tv newsroom.