Corporate community involvement : the definitive guide to maximizing your business' societal engagement
by
 
Lakin, Nick.

Title
Corporate community involvement : the definitive guide to maximizing your business' societal engagement

Author
Lakin, Nick.

ISBN
9781906093334
 
9780804771740

Personal Author
Lakin, Nick.

Publication Information
Stanford, Calif. : Stanford University Press ; Sheffield, UK : Greenleaf, c2010.

Physical Description
viii, 269 p. : ill. ; 25 cm.

Contents
Contents: Introduction: Corporate Community Involvement: what it is, what it is not -- How to develop the right community, involvement strategy -- Company roles, responsibilities, and skills in Community Involvement -- 'How much does it cost?' How to budget for corporate Community Involvement -- How to manage corporate giving, foundations, and disaster relief -- Integrating Community Involvement into your core business: how to work with operations, marketing, and HR -- Make it stand out: how to create and implement leading Community Involvement programs -- How to manage cross-sector collaboration -- The power of employee involvement -- 'You can't manage what you don't measure' How to measure, evaluate, and report Community Involvement -- 'But why haven't we heard about this before?' Communicating your Community Involvement effectively -- 'I knew it would be worthwhile.' Overcoming challenges and instigating change.

Subject Term
Corporations -- Public relations -- Management.
 
Strategic planning.
 
Industrial management -- Social aspects.

Added Author
Scheubel, Veronica.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025571767659.285 L192C 20101