Marketing Ethics.

Title
: 
Marketing Ethics.

ISBN
: 
9781446208106

Publication Information
: 
Sage Pubns Ltd 2012.

Physical Description
: 
p. cm.

Contents
: 
V.1. Foundations of marketing ethics -- v.2. Positive marketing ethics -- v.3. Normative marketing ethics -- v.4. Ethical issues in marketing -- v.5. New and emerging ethical issues in marketing.

Subject Term
: 
Marketing -- Moral and ethical aspects.
 
Business ethics.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025562279174.96588 S655M 20121
IIEMSAGeneral Books33168025563111174.96588 S655M 20122
IIEMSAGeneral Books33168025562287174.96588 S655M 20123
IIEMSAGeneral Books33168025563129174.96588 S655M 20124
IIEMSAGeneral Books33168025562261174.96588 S655M 20125