Part 1. The popular media as educators and socializers of growing children -- How children use the media: The use of television and other screen media / George Comstock, Erica Scharrer; The role of reading for children and adolescents in a digital age / Roger Desmond; Children and new technologies / Todd Tarpley; Digital media and youth: games, internet, and development / Kaveri Subrahmanyam. Patricia Greengield; Social networking, social gaming, texting / Yong Zhao, Wei Qiu, Naiyi Xie -- Cognitive functions and school-readiness skills: Attention, comprehension, and the educational influences of television and other electronic media / David S. Bickham, Marie Evans Schmidt, Aletha C. Huston; Electronic media as incidental language teachers / Alice Ann Howar Gola, Lara Mayeux, Letitia R. Naigles; Media and the child's developing imagination / Patti M. Valkenburg, Sandra L. Calvert; Creating vigilance for better learning from television / Jennings Bryant, Wes Fondren, J. Alison Bryant; Effects of prosocial media content on children's social interactions / Marie-Louise Mares, Emory H. Woodard -- Some hazards of electronic media: fears, aggression, and sexual attitudes: The media and children's fears, anxieties, and perception of danger / Joanne Cantor; Effects of violent media on aggression / Brad J. Bushman, L. Rowell Huesmann; Prosocial, antisocial, and other effects of recreational video games / Craig A. Anderson, Douglas A. Gentile, Karen E. Dill; Research on sex in the media: what do we know about effects on children and adolescents? / Paul J. Wright, Neil M. Malamuth, Ed Donnerstein

-- Personality, social, and cultural variations: Media and identity development / Nina Huntemann, Michael Morgan; Television's gender-role images and contribution to stereotyping: past, present, future / Nancy Signorielli; Media and the family / Robert Kubey, Smita C. Banerjee, Barna William Donovan; Television, children, andmulticultural awareness: comprehending the medium in a complex multimedia society / Joy Keiko Asamen, Gordon L. Berry; Children's media use in a global perspective / Cecilia von Feilitzen -- Health issues and the media: children and advertising: content, comprehension, and consequences / Dale Kunkel, Jessica Castonguay; Children, adolescents, drugs, and the media / Victor C. Strasburger; Food marketing: targeting young people in a toxic environment / Katherine Battle Horgen, Jennifer L. Harris, Kelly D. Brownell; Popular music: the soundtrack of adolescence / Donald F. Roberts, Peter G. Christenson

Part 2. Forging the media environment for the future: the media industry and its technology: The economic structure of the commercial electronic children's media industries / J. Cory Allen; The children's television business: programming and structure / Alison Alexander; The role of research and evaluation in educational media / Michael Cohen; Hazards and possibilities of commercial media in the schools/ Nancy A. Jennigs, Ellen A. Wartella -- Part 3. Policy issues and advocacy: Children and media policy: historical perspectives and current practices / Dale Kunkel, Brian L. Wilcox; Television broadcaster practices: compliance with the children's television act / Karen Hill-Scott; Child and parent responses to the age-based television ratings / Bradley S. Greenberg, Lynn Rampoldi-Hnilo; Safeguards for youth in the digital marketing ecosystem / Kathryn C. Montgomery; Public policy and private practice: government regulations and parental control of children's television use in the home / Amy B. Jordan; Parents and other adults: models and monitors of healthy media habits / Marjorie J. Hogan; Media literacy and media education / Mami Kimaya; Children's advocacy groups: a history and analysis / Laurie a. Trotta.