Legends in marketing : Philip Kotler
by
 
Sheth, Jagdish N.

Title
: 
Legends in marketing : Philip Kotler

Author
: 
Sheth, Jagdish N.

ISBN
: 
9788132105190

Publication Information
: 
New Delhi : Sage Publications, 2012.

Physical Description
: 
9 vols.

Contents
: 
Marketing theory and orientations
 
Analytical marketing
 
Creating and managing the product mix
 
Improving the role and practice of marketing
 
Strategic marketing
 
Globalization and international marketing competition
 
Marketing in the new economy
 
Boardening the concept and applications of marketing
 
The social and ethical side of marketing

Personal Subject
: 
Kotler, Philip.

Subject Term
: 
Marketing.
 
Marketing research.

Added Author
: 
Sheth, Jagdish N.
 
Achrol, Ravi S.
 
Blattberg, Robert C.
 
Shankar, Venkatesh.
 
Ambler, Tim.
 
Urban, Glen.
 
Czinkota, Michael R.
 
Duparcq, Patrick J.
 
Wilkie, William L.
 
Bloom, Paul N.


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IIEMSAReference Books33168025563541658.8 K87L 20121
IIEMSAReference Books33168025563657658.8 K87L 20122
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IIEMSAReference Books33168025563574658.8 K87L 20126
IIEMSAReference Books33168025563731658.8 K87L 20127
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IIEMSAReference Books33168025563509658.8 K87L 20129