Rhetorical heritage and critical tradition. The rhetorical tradition : wrangle in the marketplace / The case for pluralistic studies of public relations : rhetorical, critical, and excellence perspectives / Theoretical black holes : a partial A to Z of missing critical thought in public relations / Civil society as a rhetorical public relations process / Perspectives on public relations history / Feminist criticism in public relations : how gender can impact public relations texts and contexts / Creating shared meaning through ethical public relations promotion and publicity. Public relations and the strategic use of transparency : consistency, hypocrisy, and corporate change / 756* : the legitimacy of a baseball number / The devil in disguise : Vioxx, drug safety, and the FDA / Activist public relations and the paradox of the positive : a case study of Frederick Douglass' "Fourth of July Address" / Connecting organizations and their employee publics : the rhetorical analysis of employee-organization relationships (EOR) / Activism, issues, crisis, and risk : rhetorical heavy lifting. Crisis, crisis communication, reputation, and rhetoric / Dialogue, discourse ethics, and Disney / Secret persuaders : ethical and rhetorical perspectives on the use of public relations front groups / Inter-organizational crisis communication : exploring source and stakeholder communication in the Roman Catholic clergy sex abuse case / Character and the practice of public relations : Arthur W. Page and John W. Hill / Outlaw discourse as postmodern public relations / Documentary as an activist medium : the Wal-Mart movie / Good environmental citizens? The green rhetoric of corporate social responsibility