Media convergence : the three degrees of network, mass, and interpersonal communication
by
 
Jensen, Klaus Bruhn.

Title
Media convergence : the three degrees of network, mass, and interpersonal communication

Author
Jensen, Klaus Bruhn.

ISBN
9780415482035
 
9780415482042
 
9780203855485

Personal Author
Jensen, Klaus Bruhn.

Publication Information
London ; New York : Routledge, 2010.

Physical Description
x, 195 p. : ill. ; 24 cm.

General Note
Formerly CIP.

Contents
Introduction : communication : the very idea -- Erro, ergo sum : communication and pragmatism in the history of ideas -- Differences that make a difference : the art and science of media and communication research -- Media matters : the material conditions of communication -- Media meanings : the discourses, genres, and modalities of communication -- Media institutions : between agency and structure -- Media of science : doing communication research -- The future of communication : pragmatism between modernism and postmodernism.

Abstract
"The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these 'new' media in a comparative perspective together with 'old' mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media." "Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many."--BOOK JACKET.

Subject Term
Communication -- Technological innovations.
 
Digital media.
 
Communication models.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025543519302.23 J54M 20101