Media convergence : the three degrees of network, mass, and interpersonal communication
by
Jensen, Klaus Bruhn.
Title
:
Media convergence : the three degrees of network, mass, and interpersonal communication
Author
:
Jensen, Klaus Bruhn.
ISBN
:
9780415482035
9780415482042
9780203855485
Personal Author
:
Jensen, Klaus Bruhn.
Publication Information
:
London ; New York : Routledge, 2010.
Physical Description
:
x, 195 p. : ill. ; 24 cm.
General Note
:
Formerly CIP.
Contents
:
Introduction : communication : the very idea -- Erro, ergo sum : communication and pragmatism in the history of ideas -- Differences that make a difference : the art and science of media and communication research -- Media matters : the material conditions of communication -- Media meanings : the discourses, genres, and modalities of communication -- Media institutions : between agency and structure -- Media of science : doing communication research -- The future of communication : pragmatism between modernism and postmodernism.
Abstract
:
"The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these 'new' media in a comparative perspective together with 'old' mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media." "Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many."--BOOK JACKET.
Subject Term
:
Communication -- Technological innovations.
Digital media.
Communication models.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025543519 | 302.23 J54M 2010 | 1 |