International communications strategy : developments in cross-cultural communications, PR and social media
by
Cambie, Silvia.
Title
:
International communications strategy : developments in cross-cultural communications, PR and social media
Author
:
Cambie, Silvia.
ISBN
:
9780749453299
Personal Author
:
Cambie, Silvia.
Publication Information
:
London ; Philadelphia : Kogan Page, 2009.
Physical Description
:
xvii, 222 p. ; 25 cm.
Contents
:
The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond.
Subject Term
:
Intercultural communication.
Social media.
Public relations.
Leadership.
Added Author
:
Ooi, Yang-May.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025570140 | 659.2 C175.I 2009 | 1 |