The Oxford handbook of pricing management
by
 
èOzer, èOzalp, 1974-

Title
: 
The Oxford handbook of pricing management

Author
: 
èOzer, èOzalp, 1974-

ISBN
: 
9780199543175

Edition
: 
1st ed.

Publication Information
: 
Oxford : Oxford University Press, 2012.

Physical Description
: 
xxiv, 952 p. : ill. ; 26 cm.

Series
: 
Oxford handbooks in finance
 
Oxford handbooks in finance.

Contents
: 
Pricing in selected industries -- Pricing fundamentals -- Pricing tactics -- Organization and processes -- Current challenges and future prospects.

Subject Term
: 
Pricing.
 
Pricing -- Management.

Added Author
: 
èOzer, èOzalp, 1974-
 
Phillips, Robert L. (Robert Lewis), 1955-


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAReference Books33168025561735658.816 O.99.O 20121