This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.* Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera* Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera* Incorporates profiles of leading multimedia journalists and public relations practitioners* Addresses the key ethical issues for the profession* Offers practical advice for putting presentation skills to work* Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts.