Introduction: implications of a (radical) socio-cultural 'turn' in public relations scholarship / Lee Edwards and Caroline E.M. Hodges -- Imagining public relations anthropology / Jacquie L'Etang -- Public relations in the postmodern city: an ethnographic account of PR occupational culture in Mexico City / Caroline E.M. Hodges -- Public relations and storytelling / Paul Elmer -- Public relations and society: a Bourdieuvian perspective / Lee Edwards -- Diversity in public relations / Lee Edwards -- Communication for social transformation / Caroline E.M. Hodges and Nilam McGrath -- Pragmatism, semiotics and sacred truth / Steve Mackey -- Bubble wrap: social media, public relations, culture and society / Kristin Demetrious.